The order is a message.
Orders over Viber and WhatsApp, daily prices and stock, accepted and checked automatically.
A restaurant will not open a portal or fill in a form. It writes on Viber at 22:40: “tomorrow 8 crates of tomatoes, 4 boxes of oil and some of that cheese like last time”.
The customer will not change their habit.
Every HORECA supplier has tried the same thing: a portal, an app or a form for the customer to fill in. It almost never sticks. The chef orders at the end of a shift, from a phone, in words — and if you insist on a form, they order from someone else.
So orders get re-typed by hand from messages, late at night or early in the morning, by a person who remembers that "that cheese" means a specific article for this customer. That person is the bottleneck, and the only one who knows.
From the message to dispatch.
- Free-text reading. A Viber, WhatsApp or email message becomes lines with article and quantity.
- Memory per customer. "Same as last time" and each kitchen's private nicknames are matched to your catalogue from order history.
- Checks before acceptance. Missing stock, unusual quantity or an out-of-season article are flagged before the order moves.
- Daily price list. Current prices sent out in the morning, per customer and per agreed terms.
- Confirmation back. A prepared reply in the same channel — sent by a person.
Morning, already sorted.
We do not answer the customer for you.
The system drafts the reply but does not send it. In this trade the relationship with the chef is half the deal and it is not delegated to a machine. A customer message is also untrusted text — we do not let it trigger an action without a person.
Nor do your customers have to learn an app. The whole point is that they keep writing exactly as they write today.
These usually travel together.
If you also supply retail chains, see Distribution and retail-chain order automation. For stock and expiry, Warehouse. For sending prices out, Quotes. Full list: Industries.
What people usually ask.
Does it really read free text in Bulgarian?
Yes, and that is the core of the work here. Accuracy grows with history: in the first weeks more lines go for review, then fewer. An uncertain line is flagged, never guessed.
What about voice messages?
They are transcribed, but held to a lower confidence threshold and usually reviewed. At the audit we say honestly what share of your flow is voice before promising anything.
Will customers realise they are talking to a machine?
They will not be talking to a machine. The reply is sent by your person; the system only drafts it.
We serve 60 outlets and each speaks differently. Is that a problem?
The opposite — the more outlets, the faster it pays back, because manual re-typing grows with every outlet while describing the rules is a one-off.