An honest comparison.
When the other side wins — four honest comparisons for AI automation in Bulgarian business.
Every comparison below includes a "when the other side wins" section — including the cases where we would not recommend ourselves.
Five articles, one theme — what actually wins in each case.
- n8n/Make DIY vs a turnkey systemAugust 22, 2026 · n8n or Make on your own versus a commissioned turnkey system: the real cost — licence, hosting, maintenance hours, and what breaks when an API changes.
- AI agency vs in-house ITAugust 22, 2026 · Salary and hiring versus a project and a monthly subscription — a comparison of an AI agency and an in-house IT person for process automation at SMEs.
- Chatbot vs a system that does the workAugust 22, 2026 · The difference between a chatbot that answers questions and a system that enters the invoice and updates the warehouse — where chatbots genuinely fit.
- OCR vs whole-flow automationAugust 22, 2026 · OCR reads the text on an invoice. Whole-flow automation checks it against the order, posts it, files it and flags any mismatch. Where each one fits.
- Who does AI automation in BulgariaAugust 21, 2026 · An honest review of eight AI automation providers in Bulgaria in 2026, including auwo — focus, entry point, published prices, evidence for each.